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Jom Transform Programme – Womenpreneurs Edition: Conducting Effective Livestream Workshop By Nursabiha Saifon

Jom Transform Programme – Womenpreneurs Edition: Conducting Effective Livestream Workshop By Nursabiha Saifon

Jom Transform Programme – Womenpreneurs Edition: Digital Strategy & Storytelling In Digital Marketing Workshop By Jan Wong

Jom Transform Programme – Womenpreneurs Edition: Digital Strategy & Storytelling In Digital Marketing Workshop By Jan Wong

Jom Transform Programme – Womenpreneurs Edition: Current Business Outlook & Trends In ASEAN By Julia Goh

Jom Transform Programme – Womenpreneurs Edition: Current Business Outlook & Trends In ASEAN By Julia Goh

How will Digital Marketing Look like in 2025

<b>How will Digital Marketing Look like in 2025</b>
From above shot of crop hand using marker pen to draw icons near digital marketing writing on paper sheet

The future of digital marketing is diverse, and its potential is vast. Technology is a driving force in today’s digital marketing landscape for businesses and consumers alike.

Social media today has become the platform for businesses to communicate and get to know their consumer market in various ways.

With millions of people looking at their electronic screens daily, how can businesses prepare themselves for the future? There’s little to no tolerance for poor digital experiences anymore.

By 2025, Gartner expects 80% of B2B sales interactions between suppliers and buyers to occur in digital channels.

COVID-19 has been a huge driver of transformation over the 2 years, allowing deployment of more advanced digital experiences. 

80% of B2B Sales Interactions Between Suppliers and Buyers Expect to Occur in Digital Channels By 2025.

#1 Artificial Intelligence (AI)

AI is a heavily talked about topic, and in recent years the usage of AI has ramped up in businesses.

The need for smarter, quicker and more intelligent analysis of information led to the growth of AI and machine learning technology. You might be thinking AI is just a trendy word, but it is being used everywhere.

Businesses must remember that AI isn’t a bad thing; AI is here to assist us, to sift through the data to bring about better decision making. AI technology is growing in multiple areas, one of which is using AI to create original content.

AI software may soon be able to better identify key influencers who could be potential brand ambassadors. AI can analyse more data, quicker than we do as humans.

Programmatic Advertising is taking place, providing dynamic modes of advertising to simplify digital ad campaigns.

AI-enabled B2B customer experiences are set to increase with data and sales tech tools enabling automated, algorithmic decisions. Buyers are looking for seamless experiences with instantaneous results.

Source: The Future of Sales in 2025 – A Gartner Trend Insight Report

#2 Hyper-personalisation Experience

For B2B marketers looking to boost their results, impress their potential buyers, especially in a crowded market, weaving personalisation throughout your strategy is a must.

Businesses are steering away from the one-size-fits-all strategy and utilising the immense customer data that they have gotten through digital.

Hyper-personalisation, also referred to as one-to-one marketing, involves leveraging on AI and machine-learning paving the way forward, it is becoming a reality to drive impactful customer journeys through various marketing touchpoints.

Businesses are just beginning to realise the ability to really know their own operations, know their customers and understand their needs. As technology continues to improve, these will become more seamless.

Making sure your audience receives the right content at the right time and place will be crucial to engagement in an oversaturated landscape.

Tailor your content not just to the platform, consider their location and cultural backgrounds. Because the consumers viewing your campaign from different touch points will be enticed by different content, at different times, in different ways. 

#3 Social Media is Here to Stay

Social media for interaction, branding and marketing. YouTube, TikTok, Instagram and various social channels providing videos, podcasts, and popular social media advertising platforms will boost sales. When a product or service is advertised in any of the above platforms, customer views will increase, visibility increases.

Close-up of marketing specialists standing in row and drinking coffee while using tablet for researching social media

Businesses and consumers alike are taking a more open approach to social media, becoming accepting towards various forms of content. This in turn leads to marketing a product brand easier due to the mass reach that these platforms occur.

Influencers that excel on social media will be a go-to as there’s a fit for every business. From mega-influencers with a million followers down to nano-influencers with only a thousand followers, business can look to approach influencers that are the right market fit on their target social media platform.

User generated content (UGC), Tik Tok effects, Instagram filters, branded hashtags are just a few ways that businesses are engaging in. The popularity of such is set to rise as they drive engagement and raise awareness for businesses.

Amazon SG did such an amazing campaign using TikTok as the medium, with its branded hashtag challenge #UnboxAmazonPrimeSG, with a branded effect. The outcome? Amazon SG reached out to 909,000 people through its #UnboxAmazonPrimeSG Branded Hashtag Challenge, driving over 3.6 million total unique video views with more than 9,100 total videos created for the challenge. 

#4 Into the Metaverse with Experiential Marketing

With 5G building up across the world and network connectivity likely to evolve further in the coming years, advertising and businesses embrace new mediums to deliver quality content and service. 

Businesses are looking at new ways to offer more interactive, engaging and personal experiences to their customers. Augmented reality now has a common place through our phones. Virtual reality, a long-time player is now seeing an uptick in its usage. It is emerging as the most efficient and competent solution.

Through using VR as a storytelling platform, it enables users to connect with a company or brand with an emotional experience that is unimaginable when compared to traditional models of marketing.

As per MarketsandMarkets research, the virtual reality market is estimated at USD 6.1 billion in 2020 and is expected to reach USD 20.9 by 2025.

Meta is taking the forefront with a big push to the Metaverse, looking to create such immersive experiences. AR and VR are becoming more accessible, businesses can expect to add this technology to their marketing strategy.

#5 Content Remains King. Quality & Originality Matters

Any digital resource online becomes an asset for your business. Consumers and businesses alike are looking at original content from brands when making purchasing decisions.

Content marketing remains critical to the success of a business, merely writing posts to generate leads and traffic may not be sufficient. Businesses need to start looking towards creating content hubs and applying multiple content strategies to stay relevant.

Content needs to provide high-quality information to your buyers’ interest. Video content remains a top performer, with short-form video content seeing a serious uptick in popularity due to its efficiency, and overtaking infographics and blog posts. Short form videos’ rapid growth aligns well with the fast-paced attention span of online audiences in various demographics.

Aim for variety of content with video, white papers, and other rich media to engage your target audience. Generating and investing in a well organised content hub allows your SEO strategy to grow and compete in the long game. 

Wrapping up: Digital Marketing holds a Bright Future

The marketing world moves at the speed of light. These digital marketing trends are hard to ignore and keeping on top of these trends will be the best way to stay competitive, grow and secure customer loyalty.

Businesses need to stay relevant and start thinking ahead about what the best approach will be when adapting to the digital scene. How to nurture their own talent pool of staff to succeed in the fast-paced marketing world and maintain a sense of relevance to your audience.

Increase engagement and brand trust continuously throughout your digital marketing campaigns and automate work to focus on content and strategy to keep up with the ever-growing marketing landscape.

Start by learning how to kickstart your digitalisation journey. Now, let’s look at how we can tackle the topic of SEO and up your gameplan with the MAC framework.

Written by:

Malcolm Yam, Lecturer
Ngee Ann Polytechnic

Malcolm has been lecturing in Ngee Ann Polytechnic for 6 years, delving in immersive media, web technologies and digital marketing scene.

UOB’s The FinLab To Call For Greentech Solution Providers To Solve Business Challenges Of Tomorrow

UOB’s The FinLab To Call For Greentech Solution Providers To Solve Business Challenges Of Tomorrow

The FinLab is a keen supporter of sustainability and has launched The Greentech Accelerator to grow and nurture more greentech solutions for industry partnerships and adoption.

The concept of sustainability has been growing in importance for businesses. A business that is sustainable is one that functions in the best interest of the environment, promoting awareness amongst both the local and global partners with the practice of responsible production. According to the Paris Climate Accord, businesses can impact up to 60% of emission cuts by 2030, and now is the time for business owners to take part in the sustainable movement to promote a more liveable planet for all.

The Greentech Accelerator by UOB’s The FinLab is a 3-months global programme, focusing on solutions with a Technology Readiness Level of 6 and above (i.e. ready prototype demonstration) and in areas such as energy efficiency, zero-waste supply chain, carbon management and reporting. 10 selected greentechs will be nurtured to tackle actual sustainability challenges from corporates and SMEs for potential partnerships and pilots with total funding of up to USD108,500.

What Do You Need To Participate?

Greentechs should have a Technology Readiness Level (TRL) of 6 and above, meaning a ready prototype demonstration. Companies would also be assessed for their scalability, traction, and readiness for deployment. 10 selected greentechs will join the programme from August to early November 2022.

How Will You Benefit From The Programme?

1) Connect with Businesses with Actual Challenge Statements;

2) Pilots and Commercially Deploy Solutions;

3) Learning and Development with Mentors and Domain Experts

Join us and embark on building a sustainable ecosystem for future generations and the planet. Applications close on Tuesday, 12 July 2022.

Until next time,

Marianne

jiaxi@wunderfauks.com

Jom Transform Programme – Womenpreneurs Edition: Week 1 Solution Showcase

Jom Transform Programme – Womenpreneurs Edition: Week 1 Solution Showcase

Jom Transform Programme – Womenpreneurs Edition: Design Thinking Sharing Session By Prof. Ts. Dr Murali Raman

Jom Transform Programme – Womenpreneurs Edition: Design Thinking Sharing Session By Prof. Ts. Dr Murali Raman

Jom Transform Programme – Womenpreneurs Edition: Women Leader Sharing Session by Anne Tham

Jom Transform Programme – Womenpreneurs Edition: Women Leader Sharing Session by Anne Tham

Jom Transform Programme – Womenpreneurs Edition : Re-Thinking Business Transformation Workshop By Vincent Chew

Jom Transform Programme – Womenpreneurs Edition : Re-Thinking Business Transformation Workshop By Vincent Chew

Jom Transform Programme – Womenpreneurs Edition : Value Proposition Canvas Session By Felix Tan

Jom Transform Programme – Womenpreneurs Edition : Value Proposition Canvas Session By Felix Tan

Gamification & Behavioral Science

Gamification & Behavioral Science

Up your SEO Gameplan in 3 Steps: The SEO MAC Framework

<b>Up your SEO Gameplan in 3 Steps: The SEO MAC Framework</b>

People frequently search online using keywords and phrases related to your business or service. It is important to have a robust SEO strategy to derive such traffic. 

The SEO game plan is no longer just ranking core keywords, it entails a long-term strategy involving from content, to keyword word research to backlink analysis. We will look at some strategies coupled with free tools to power up your SEO game plan.

More importantly, we want to create the best positive user experience.

Let’s look at the MAC framework that covers Market, Accessibility and Content.

Step 1 – Market: Rethinking Keywords

Far too often, businesses do not relook at their keyword strategy and what may potentially drive customers to them. It’s time to relook at what keywords properly by search intent.

  • Answer The Public

Answer the Public results from keyword: “seo”

Answer The Public is a tool that taps on Google’s autosuggestions to provide a visualisation overview of potential long tail keywords that is derived from your focus keyword.

It is great for content marketing and keyword generation as it organises keyword ideas in an intent driven manner. 

It is a good way to get a sense of how people feel about a topic, giving hints and suggestions on what keywords you should be ranking for.

Map those keywords in a spreadsheet and prioritise them. Start generating content for them as part of your content marketing strategy.

Step 2 – Accessibility: Optimise your website for accessibility

Start by understanding what pages exist on your website and how well your site exist technically. How fast your website loads matters and whether all your site content is searchable. Your site should not only be easy to navigate, but it has to be fast and responsive across all devices. 
  • Google PageSpeed Insights
    Try using the Google insights tool, a fully powered site test on how your site is performing. Some parts of the results can be overly technical to improve, so do take it with a pinch of salt. Speak with your tech team on how to make improvements for your website. It is time to take a technical view on it.
malcom pic 2
  • Site Speed with Pingdom

    Pingdom’s website speed test allows a quick and easy way to analyse your website load speed and find bottlenecks quickly. Businesses can work with their webmasters and look at how to improve site load times for a better user experience.

malcom pic 3
  • Check for Mobile Readiness
    Mobile has overtaken desktop in terms of the number of searches performed on each platform. Furthermore, Google has made it clear that it favours mobile friendly sites. People are on the move and frequently check their phones for information. If you are not mobile ready yet, you will be lacking far behind. Google’s quick mobile friendly testing tool checks against best practices in mobile and provides recommendations when necessary.
malcom pic 4
  • Screaming Frog
    As your website grows, new content is generated and sometimes content is lost or links are changed. As a business, you cannot afford to lose such crawlable content. Aside from using Google Search Console and Bing Webmaster tools, Screaming Frog allows you to crawl your website and take an inventory of everything that’s there. Use the tool to further optimise your SEO strategy by extracting and compiling H1 content, meta descriptions. 

      This will be useful when you are creating your content pillars. Their comprehensive guide provides a good        rundown of how their software operates.

Step 3 – Content: Creating Content Pillars

Building trust and authority is part of any business, however this must go digital in today’s context. Hence the importance of providing original, high-quality content will do better in the long run.E-A-T by Google is part of their framework for ranking well. Creating optimised content for Google is crucial in the context of content creation.

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness.

Search engines of today are better at sieving out quality content to bring about the best results to search consumers.

Good content builds trust in your market. It shows the people you are trying to address some of their problems.

LinkedIn as an E-A-T Content Hub

LinkedIn is the social network for professionals and not just a recruiting/job hunting site it was in the past. It is a trustworthy platform that many authoritative figures are on. Content does not have to just exist on your website, content can go into multiple social networking platforms such as LinkedIn.

Businesses are now starting to empower employees with content creation, showcasing them as authoritative figures in their own industry. Company pages are created in LinkedIn as businesses are starting to use it as part of their content marketing and SEO strategy with LinkedIn.

Employees are the micro-influencers representing the company and are part of the brand image. Content creation through the form of white papers, videos, webinars, articles are now highly received through LinkedIn

Create Cornerstone Content
Ever been in a situation whereby you Google for something when you never heard of it especially during a meeting?

Lots of people are doing the same! In fact, people do this when they hear about what your company does. They Google terms related to what you do, who you are, what reviews you have and who’s talking about you. You want your website to be where they can learn what they need to know.

Start by writing an authoritative overview of that topic. A long form (often more than 2,000 words) dives deep into the subject, answering a few key questions:
  1. What is [the topic]?
  2. Why does it matter?
  3. How does it work?
  4. What are the key points in the content?
  5. How can I do it?
  6. What do I do now?

This form of content needs to be sales-free and be as neutral as possible. It is you as an expert in the field to educate the reader. Such long, educational pieces help people in your market understand what can help them, whether you can help them before you try to sell them something.

Such cornerstone content/pillar pages provide readers a comprehensive overview of something you can help with.

Cornerstone content is especially useful for:

  • Ranking for broad keywords
  • Generating customer loyalty through email subscriptions
  • Growing remarketing audiences
Content is Crucial
Creating content can be time-consuming, which is why devoting time to create quality content in an orderly manner is crucial. Having talked about content greatly, it is important to note that content does not equate to getting direct leads. It is only part of the customer journey at different points in their decision process.

Creating a Content Calendar

Like social media calendars, it is important to have an overview of content that is published. Your content calendar can comprise the following:

  • Type of content
  • Publishing timeline
  • Target audience or persona
  • Target keyword
  • Key topic/subtopic
  • H1 Titles/Meta Description
  • Images
  • Desired outcome or goal
HubSpot provides a great free editorial calendar for you to start off with.

Best Practices for Content

SEO is all about the long game. Strategise your game plan and align it to your digital marketing plans. Every part of your marketing funnel plays a part of the SEO game plan and content is one of the most important factor in any SEO strategy.

  • Do not expect instant results: Very often businesses churn content expecting instant results. Often, immediate results are not received and in fact it’s a long-term strategy chain in your SEO plans.
  • Update your Content regularly: Fresh content tends to rank higher. It is crucial to regularly update your content
  • Inbound Links: Interlink your content internally to strong a strong network of link authority.
  • Outbound Links: Have outbound links to authoritative sites to support your content.
  • Conversational writing: Let your tone and vision draw the target audience closer

Get those reviews: It is crucial to show the support you have garnered from various sources. Let those testimonials and reviews go digital

Written by:

Malcolm Yam, Lecturer
Ngee Ann Polytechnic

Malcolm has been lecturing in Ngee Ann Polytechnic for 6 years, delving in immersive media, web technologies and digital marketing scene.

How Do You Assess Sustainability?

How Do You Assess Sustainability?

It hasn’t been long since I joined The FinLab, but in less than three weeks, I’ve learned so much about sustainability and the journey to become more sustainable. Individually, it made sense to actively try to be sustainable – cloth/steel over plastic, thrift over fast fashion, reusable over disposable in every way.

But it’s a little more complicated in business.

What does it mean to be more environmentally conscious?

How do you go about being more sustainable?

How do you determine where you stand?

I used to struggle with answering these questions, and it’s still a challenge for me. Sustainability is more than tote bags and steel straws, and as I learn more here, I’d like to share something I found interesting in our Sustainability Innovation Programme!

Measuring the sustainability of your current methods, reporting your findings, setting goals, and implementing steps to achieve those goals is the typical process for beginning your journey to becoming sustainable. Nevertheless, each business is unique, whether in terms of size, industry, or resources available to achieve the goals set. Again, that sounds a little puzzling, doesn’t it? So, what’s really best for each business?

This is where what I’ve learnt over the last three weeks comes to play. I attended a site visit to SP Digital’s office, where I saw a diverse range of companies looking for sustainable solutions. One of our other programme partners, Global Initiatives, developed an economic solution to help companies take the first step!

One such solution is the CS tFM. Its full-form explains a lot more, Corporate Sustainability – The First Mile. It incorporates the standards of UN SDGs, SGx, GRI and SLLP, using a 30-minute questionnaire that provides you with a personalised report for your business once completed. If you haven’t already done so, sign up here

I’m sure I’ll come across many such solutions over the next 6 weeks I spend at The FinLab, and I’ll make sure to update you all on them!

Until next time,

Vaishali

jiaxi@wunderfauks.com

Quick Guide to Boost your Mental Health at Work

Quick Guide to Boost your Mental Health at Work

Greentech companies are ushering in a new-era of energy efficiency: Here’s How

<b>Greentech companies are ushering in a new-era of energy efficiency: Here’s How</b>

For hundreds of years, humanity has used coal, oil, and natural gas to run civilizations and wage wars. Today, our centuries-long obsession with fossil fuels has proved to be more detrimental than beneficial, with global fossil fuel consumption soaring to unprecedented levels. As the world wakes up to the climate crisis, the issue of sustainability has begun dominating major conversations. World leaders and global institutions have set ambitious climate goals aimed at reducing emissions. Climate protection is a race against time. 

Greentech: the key to unlocking the climate crisis

Today, the energy sector is witnessing the emergence of smart and renewable energy solutions — from building management systems, energy storage, solar etc, and more companies are conscious of the need to be energy efficient. Governments are also putting measures in place that either reward or encourage businesses to “go green” or adopt renewable energy sources.

Meaningful partnerships: the key to mainstream adoption

Several key establishments have also entered into partnerships with greentech, typically for research and development, or commercial deployment.

For example, greentech solutions provider Envision has signed a lucrative partnership with Energy Market Authority (EMA) to help develop local expertise in greentech solutions. Worth S$4 million, the agreement will see SMEs and greentech startups work with industry heavyweights to create deeper capabilities in renewable energy and urban energy efficiency solutions.

Universities are also working towards expertise in the energy efficiency space. The National University of Singapore has partnered with Singapore-based energy solutions provider Keppel Infrastructure on a Master Research Collaboration Agreement that will develop, test, and disseminate commercially viable energy efficiency and management solutions. Further, the agreement makes training and educational opportunities available to students, startups, and researchers who are looking to collaborate on sustainability-linked projects.

Focus areas for companies looking to conserve resources

Here are a few ways companies can get started:

  • Low energy buildings and infrastructure:
    It is no secret that offices, malls, and universities consume massive amounts of energy daily. Low-energy buildings, also known as smart buildings, use technology to manage energy consumption and can be powered by renewable energy. As these structures consume less energy, they represent potential cost savings and a smaller impact on the environment.
    Many major developers are already building energy-efficient smart buildings, and in fact, the building automation industry is poised to be worth US$148.6 billion by 2027. Apart from established names like Schneider Electric and Siemens AG, emerging smart building players include Dutch startup PHYSEE, US–based Scanalytics, and UK-based Ventive.
  •  

  • Energy monitoring systems:
    These solutions rely on technology and data to help people understand their energy consumption patterns. They typically track the usage of resources like electricity, heat, and water, and provide energy-saving recommendations via apps or online platforms.

    Players in this space include the likes of energy IoT Startup Smart Joules, whose proprietary platform uses sensors and controllers to track and control equipment usage, and Munich-based startup Tado°, which helps people ensure their homes are more affordable and sustainable with its “intelligent climate management” systems.

Though technological innovation has historically harmed the planet, the rise of greentech is working to course-correct for the future by reducing the use of fossil fuels and working toward climate goals by providing solutions that can be used by billions of people everyday. 

CTA: Greentech solution providers interested to partner and pilot their solutions with corporates and SMEs can sign up for  The Greentech Accelerator, a new programme by The FinLab

The Greentech Accelerator is accepting applications until 12 July 2022. Interested parties with a Tech Readiness Level (TRL) of 6* and above can sign up here. Focus areas include energy efficiency, zero-waste supply chain, and carbon management and reporting.

*Tech Readiness Levels (TRL) measure the maturity of a technology throughout its research, development,  and deployment phase progression. TRLs run on a scale of 1-9, with 9 being the most mature.

 

Jom Transform Programme – Womenpreneurs Edition: Panelist Session & Closing Address

Jom Transform Programme – Womenpreneurs Edition: Panelist Session & Closing Address

Jom Transform Programme – Womenpreneurs Edition: Kick-Off Opening Address

Jom Transform Programme – Womenpreneurs Edition: Kick-Off Opening Address

Jom Transform Programme – Womenpreneurs Edition

<b>Jom Transform Programme – Womenpreneurs Edition</b>

The FinLab’s Jom Transform Programme- Womenpreneurs Edition is curated to support entrepreneurs, specifically women, on their entrepreneurial and digitalisation journey within a like-minded community.

Kick-start your digitalisation journey through applying tech solutions, learning from industry experts, participating in practical learning seminars, and scale with UOB connectivity across ASEAN. 

Jom Transform Programme – Womenpreneurs Edition: Kick-Off

Open Address by Ng Wei Wei,
CEO of UOB Malaysia
Panelist Session “Making A Lead Forward” and Closing Address by Janet Young

Jom Transform Programme – Womenpreneurs Edition

Week 1: E-Commerce

28th June 2022 & 30th June 2022

Value Proposition Canvas Session
By Felix Tan
Re-Thinking Business Transformation Workshop
By Vincent Chew
Women Leader Sharing Session
By Anne Tham
Design Thinking Sharing Session
By Prof. Ts. Dr Murali Raman
E-Commerce Solution Showcase
By Exabytes, Food Market Hub, Salt Tech, Sharkbate, Webqlo

Jom Transform Programme – Womenpreneurs Edition

Week 2: Front-End

5th July 2022 & 7th July 2022

Current Business Outlook Trends In ASEAN
By Julia Goh
Digital Strategy & Storytelling In Digital Marketing 
By Jan Wong
Conducting Effective Livestream Workshop
By Nursabiha Saifon
Women Leader Sharing Session
By Melissa Tan
Data Analysis Workshop
By Ashran Ghazi
Banking & Finance Product Sharing
By Georgina Tia
Week 2 Solution Showcase
By SYCARDA, Skale

#SmartNationTogether – Growing Your Business: Setting up Your Online Store

#SmartNationTogether – Growing Your Business: Setting up Your Online Store

#SmartNationTogether – Growing Your Business: The Future of E Payments

#SmartNationTogether – Growing Your Business: The Future of E Payments

Diversity in Workplace and Culture Transformation by Tina York

Diversity in Workplace and Culture Transformation by Tina York

#SmartNationTogether – Growing your business digitally with The FinLab Part 2- Leveraging e-commerce

#SmartNationTogether – Growing your business digitally with The FinLab Part 2- Leveraging e-commerce

Changes In KL Since 2019

Changes In KL Since 2019

Hooray! Work trips are back.

In the past week, the team made a trip down to meet partners in Kuala Lumpur that have been supporting our programme through the pandemic. We reconnected with partners like Kuala Lumpur Selangor Chinese Chamber of Commerce and Industry (KLSCCCI), Federation of Malaysian Freight Forwarders (FMFF) and Sealnet that have been supporting our Jom Transform Programme in Malaysia, and new partners like Malaysian Research Accelerator for Technology and Innovation (MRANTI). Through this trip, I’ve noticed 3 new things about Malaysia.

The team with KLSCCCI members at their office

One – The traffic jams are more intense and parking lots are harder to come by, especially in the city centre. Usually, when I commute for meetings around 3pm, the roads will be relatively clear but now, I was surprised that I got stuck in traffic for about 30mins even at an odd hour. I did notice though, that there were a lot more cars on the road than before the pandemic. So if you’re planning to go by, you might want to consider commuting by public transport.

Two – There are a lot more EV vehicles on the road and more friendly charging stations around the city. Also, I’m hearing more talk from the ground about supporting sustainable businesses and looking at green technologies like solar panels, etc. It seems the awareness of tapping into green energy is slowly building up and solutions like U-Solar would.

Three – A lot of new cafes have sprouted around the city and Petaling Jaya area, mostly run by young adults. It shows that businesses are still thriving, and there remains an opportunity to continually support businesses in taking up digital tools, to have them start as a digital businesses. This is what our Jom Transform Programme is about – enabling businesses to take up the right tools to manage their business. This edition specifically focuses on supporting women entrepreneurs and we have a panel discussion featuring Getha’s CEO, Melissa Tan, Love Bonito’s Director in Malaysia, Joan Yeoh, Playground Fitness’s Co-founder, Toh Yen Kee, and Dwi Emas International School’s founder, Anne Tham. You may sign-up for the session here.

That said, I still enjoyed my time in Kuala Lumpur. I spent one day during the weekends just going from 1 food location to another. I ate 6 meals that day.

Looking forward to the next work trip,

Jaime

jiaxi@wunderfauks.com

SIP 2022 Week 4 “Execute”: Sharing and Tech Showcase by Resync

SIP 2022 Week 4 “Execute”: Sharing and Tech Showcase by Resync

SIP 2022 Week 4 “Execute”: Sharing and Tech Showcase by BtrLyf

SIP 2022 Week 4 “Execute”: Sharing and Tech Showcase by BtrLyf

SIP 2022 Week 4 “Execute”: Sharing and Tech Showcase by Ampotech

SIP 2022 Week 4 “Execute”: Sharing and Tech Showcase by Ampotech

SIP 2022 Week 4 “Execute”: Showcase of UOB’s U-Energy Programme

SIP 2022 Week 4 “Execute”: Showcase of UOB’s U-Energy Programme

SIP 2022 Week 4 “Execute”: Showcase of UOB’s U-Solar Programme

SIP 2022 Week 4 “Execute”: Showcase of UOB’s U-Solar Programme

Digital Spotlight Recap

<strong>Digital Spotlight Recap</strong>

Digital Spotlight is a series of thematic knowledge sharing workshops to help businesses transform and grow with the right digital tools and strategies. Through the 2-days workshop, businesses can gain insights on the trends, opportunities and challenges, learn how to leverage on technology to streamline operations, increase sales and customer base.

 

Digital Spotlight #1: Sales & Digital Marketing

 

Presentation Slides

Culture Transformation by Hubba

Culture Transformation by Hubba