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Dheeraj Raina
Teaches Digital Marketing

Recent Episode: Digital Marketing Episode 1

Lines between brand and demand are blurring, and both can be impacted by a successful marketing strategy. Join The FinLab as Dheeraj Raina, Media CEO of Dentsu Malaysia, shares about the elements and processes of designing an effective marketing strategy in a digital world.

Topics covered in class

Mentoring Leaders Ep1: How to define overall marketing strategy in a digital world?

Lines between brand and demand are blurring, and both can be impacted by a successful marketing strategy. Learn about the elements and processes of designing an effective marketing strategy in a digital world.

Mentoring Leaders Ep2: How to set up a Marketing Campaign?

Digital marketing strategy should drive business outcomes across the consumer journey in this session. Learn about the construct of a digital marketing campaign.

Mentoring Leaders Ep3: How to utilise data to make smart marketing choices?

It is no secret that data is the new oil. Learn how we can use readily available data around us to drive smart marketing choices.

Dheeraj Raina
Teaches Digital Marketing

Short Bio of Dheeraj Raina

Throughout his career, Dheeraj has built his expertise in a variety of roles and industries, mostly in companies where he was not just a marketer but also a problem solver, storyteller and a digital thought leader.

Currently running country’s largest integrated agency business at Mindshare, he has also built propriety dynamic marketing frameworks for the telecommunications and aviation industry.

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