Programme for the
The Acceleration Programme for the Arts 2023, by UOB FinLab and National Arts Council, aims to help arts organisations strengthen their business and digital capabilities to achieve their vision for growth and development.
With the 4-week programme, participants will get to learn from industry experts, engage in curated workshops and learn through peer discussions. This programme will enable arts organisations to leverage digital solutions to build up their business and financial competencies.
How will you benefit from this programme?
Week 1 - Reimagine your Business with Value Proposition
The opening ceremony began with Janet Young, Managing Director and Head of Group Channels and Digitalisation, Strategic Communications and Brand, UOB, and Lynette Pang, Deputy Chief Executive Officer, National Arts Council, delivering the opening address.
This was followed by a panel discussion on “Navigating the Intersection of Arts, Business and Digitalisation” moderated by Ning Chong, Co-Founder, The Culture Story, with panellists Goh Beng Kwan, UOB Painting of the Year Artist, Hazeleen Goh, Founder and CEO, ArtAF, Kevin Lim, Director of Digital Innovation and Transformation, National Gallery Singapore, and Kuo Jian Hong, Artistic Director, The Theatre Practice, who shared their insights on the topic.
Janet Young delivers the opening address
Lynette Pang delivers the opening address
Janet Young with panellists
Opening Ceremony Group Picture
Business Model Canvas Workshop
Participants then took part in a Business Model Canvas workshop led by Felix Tan, Mentor-In-Residence at UOB FinLab.
Felix first shared about the nine components of the Business Model Canvas and guided participants in creating one for their own business.
Afterwards, participants took part in one-on-one mentoring sessions with Felix to address their questions about their business ideas.
Week 2 - Grow your Business with Digital and Content Marketing
Business and Marketing Strategies Fundamentals for Creatives
The second week of the programme was a learning session conducted by Luke B. a lecturer at Media, Arts & Design School, Singapore Polytechnic and OKJ (Ong Ka Jing), a Documentary Storyteller at OKJ Works.
OKJ conducted various activities to teach participants to persevere with their marketing strategies while Luke B facilitated a brand audit on each art group and shared insights into maintaining consistency in branding.
Afterwards, Tan Jia Yee, Director, Creative and Social at Tate Anzur, shared her experience working for an arts programme with participants and how they can get the most out of their marketing strategies.
Week 3 - Improving Your Business Operations
The third week of the programme began with a sharing session by Sharon Ong, Vice-President of Design and Communications at Inmagine.
Sharon shared on how arts organisations can leverage AI-powered content creation tools to save time when creating digital marketing creatives.
A panel discussion on “Innovation in the Arts Industry: Leveraging Digital Tools to Reshape Business Operation” was then conducted by moderator William Phuan, Executive Director at Singapore Book Council.
The panel discussed various topics such as omni-channel marketing, data analytics, the importance of engaging the younger audience, and the power of Web 3.0 technologies such as AI chatbots and NFTs.
The panel gathered insights from Benedict Tay, Head of CED & Partnership, Business Banking, UOB, Candice Zin Ni Chua, Branch Manager, UOB, Jasdeep Sandhu, Founder, Gajah Gallery, and Chan Kee Siak, Founder and Chief Executive Officer, Exabytes
Week 4 - Closing Ceremony: Tech Meets Art
The Future of Arts, Business and Technology
The closing ceremony began with a sharing session by Damian Kim, Managing Director, Singapore at Meta and Clarence Chan, Founder of Bandwagon.
Damian spoke to participants about how the metaverse is the next step in internet and social technologies while Clarence shared about the opportunities that metaverse and VR technologies bring to art practitioners.
UOB and National Arts Council launch an Acceleration Programme to help artists expand their influence
This is the first Acceleration Programme for art practitioners, and through the 4-week programme, participants will be exposed to business thinking and digital skills. They will also learn how to use these tools to expand their audience reach, visibility and influence through in-depth workshops with industry experts.