Another such example is that of OrangeFIN Asia, a Robotic Process Automation (RPA) tech solution provider that initially only worked with larger financial institutions before it took part in Jom Transform in 2019. It was through the programme. that the solution provider was introduced to its first SME customer, Alien Logistics, a logistics firm that was looking for an RPA solution to digitalise manual paperwork. Through this collaboration, OrangeFIN Asia was able to expand its offerings to also cater to SMEs.
As Cyndi Poh, Business Manager at OrangeFIN Asia shares, “We had never been in the SME business before and were fortunate to have gotten in touch with The FinLab, who provided us with professional guidance on everything from the right channels to reach SMEs, to advice on what SMEs need, and what our value proposition should be.”
As part of the Jom Transform programme, OrangeFIN Asia was also matched with financial services SME Arris Management Services. The collaboration helped Arris Management Services save 3 hours a day by automating its data migration tasks, while giving OrangeFIN Asia definitive direction on how it could tailor its products to SMEs.
Today, OrangeFIN Asia continues to gain recognition in the SME market by offering educational courses on RPA to The FinLab’s regional SME network through its training arm, OrangeFIN Academy. Through these efforts and others, Cyndi shares that OrangeFIN Asia is working to “continuously expand its market share to Malaysian SMEs, as well as penetrate into the Asean-10 countries.” Given its presence in ASEAN countries such as Singapore, Malaysia and Thailand, The FinLab is poised to help businesses scale regionally via specialised programmes, mentorship sessions and a range of selected tech solutions.
Dropee and OrangeFIN Asia are telling examples of how tech matching programmes like the Jom Transform Programme can spur innovation and harness the vast opportunities in Malaysia’s growing SME tech space. With more such collaborations and initiatives on the horizon, we hope to enable more SMEs and tech solution providers on their journey to power the digital economy.
Dropee and OrangeFIN Asia are also offering limited time bundles for Malaysian SMEs under UOB’s JomX initiative.
Learn more about The FinLab’s Jom Transform programme here.