In Malaysia, Sarawak-based tire distributor Sunlun was struggling to organise the way it processed customer orders. Most of its sales transactions were captured manually, leading to inefficient order capturing and processing due to complex product specifications and variations.
Struggling with escalating operational costs and disparate credit management systems, the company realised it needed a consolidated organisational system while keeping operating costs low.
The FinLab’s Jom Transform Programme has helped Malaysian SMEs reinvent themselves through digital education and access to technology solution providers. For example, Sunlun was introduced to BoostOrder, which is a B2B2C commerce platform serving both consumers and businesses. By adopting BoostOrder’s solution, Sunlun was able to increase its efficiency by tracking its assets, payments and product returns, and also have full visibility of its operations to enable the team to make data-driven decisions.
They were also able to offer a 24/7 self-service ordering platform for rewards redemption. With additional help from Mango Credit, BoostOrder’s FinTech partner and sister company, Sunlun had more leeway with its credit management system. As a result, the tire retailer was able to offer digital invoice financing to its customers. Since its partnership with BoostOrder and Mango Credit, Sunlun saw a whopping 500 per cent reduction in order capture time as well as a 54 per cent boost in revenue over eleven months.
“With support from The FinLab and BoostOrder, we managed to serve our customers swiftly and efficiently. Rather than relying on human labour to execute complex transactions involving complex products, we have adopted automated tools and solutions to minimise the scope of human error, thus creating additional value for all partners and stakeholders involved,” said Fabian Lau, Head of Distribution, Sunlun.
Commenting on the partnership, TK Chua, CEO of BoostOrder said, “We are grateful to The FinLab for helping us connect with businesses in need of our solutions. We plan to serve more clients in Malaysia and expand our portfolio to include other companies in Southeast Asia. With our continuous investment in research and development, we hope to bring greater value to our partners and clients.”
Whether you’re an SME looking to digitally transform or a tech solution provider aiming to connect with SMEs, check out our programmes here.