One of the biggest differentiators is the mindset at the leadership level.
Across the SMEs I’ve worked with, those that succeed tend to view digitalisation as a continuous journey rather than a one-time project. They focus on a few high-impact areas, test small improvements, and refine based on what works rather than trying to overhaul everything at once.
They make deliberate decisions to build capability within their teams, and ensure that learning is applied to real business challenges rather than remaining theoretical. Rather than focusing purely on systems, they recognise that sustainable transformation comes from building capabilities across the organisation.
Another key factor is the ability to identify specific use cases where digitalisation or AI can deliver tangible outcomes – whether in improving operational efficiency, enhancing customer engagement, or enabling better decision-making.
Finally, they actively leverage the ecosystem around them. By tapping into partners, networks, and structured programmes, they are able to accelerate their transformation journey with the right guidance and support.
For example, I worked with an SME in the building maintenance and construction sector with over 200 employees that was facing rising manpower and operating costs, alongside increasing requirements for sustainability reporting. Rather than immediately investing in new systems, the company focused on building internal capabilities.
Through UOB FinLab, they learned to leverage SkillsFuture Enterprise Credit (SFEC) and course fee subsidies to upskill employees in sustainability, enabling them to better manage reporting requirements. At the same time, members of the senior management team enrolled in Generative AI productivity courses to reduce manual work, improve reporting efficiency, and enhance overall productivity.
This dual approach – upskilling both operational teams and leadership – allowed the business to address immediate challenges while building longer-term capabilities. Supported by complementary financial advisory and solutions, the company was able to take a more structured and sustainable approach to transformation.
Ultimately, the SMEs that succeed are those that combine the right mindset, clear priorities, and a willingness to invest in their people, while leveraging the ecosystem to move faster and with greater confidence.