Mr Banlang Wongthawatchai, Head of Digital Engagement and FinTech Innovation, UOB Thailand said, “Entering the global e-commerce market through online platforms is a promising opportunity for Thai SMEs to introduce their brands to the world. UOB FinLab collaborates with leading global e-commerce partners to provide strategic business advices, product selection, logistics, and digital marketing to help SMEs expand their customer base in international markets effectively.”
Amazon: Quality, Uniqueness, and Keywords for B2C Market Penetration, Amazon has over 300 million customer accounts worldwide. Thai products, known for their quality and uniqueness, are more popular than Chinese products. The most popular Thai products include food and beverages, followed by agricultural products.
Six key strategies for SMEs: 1) Market analysis and product selection 2) Building a distinctive brand 3) Using A+ Content to enhance product pages on Amazon 4) Improving Amazon SEO with targeted keywords 5) Using AI to create engaging promotional content and 6) Managing stock to meet market demand, increasing competitiveness.
Alibaba: Essential Tools to Boost B2B Sales
Alibaba is a global B2B platform with over 1 billion users. Thai products such as food, agricultural produce, beauty products, and auto parts are highly popular. Alibaba representative recommended four essential tools to increase sales opportunities – 1) Request for Quotation (RFQ) – Allows sellers to directly quote prices to global buyers 2) Analytic – Analyzes buyer behavior and order data to adjust marketing strategies 3) Keyword Advertising – Increases product visibility on Alibaba through keyword ads and 4) Product Posting – Posts products with detailed descriptions, high-quality images, and videos.
Douyin: Live Commerce on Douyin to Reach Chinese Consumers
Douyin has over 750 million users. Live commerce on Douyin has 2.9 billion daily views and generates over 30 billion yuan in annual sales. Douyin offers Thai SMEs the opportunity to expand their customer base in China and globally through content marketing, e-commerce features, influencer collaborations, and short video clips.
Douyin also supports SMEs with logistics options like Direct Shipping and Bonded Warehouse, waiving warehouse fees for the first three months, and Stock Inventory Management to efficiently manage stock