Generative AI
Content Creation

This hands-on workshop introduces powerful generative AI tools for content creation. Participants will learn how to produce high-impact text, visuals, and media, enhance creative workflows, and craft personalised, platform-ready content. The focus is on practical application, helping learners work smarter and create with greater clarity, speed, and purpose.

Through a blend of narrative fundamentals, AI-assisted storytelling techniques, and tool-based activities across text, image, and video generation, learners will discover how to streamline workflows, boost creativity, and produce more personalised, engaging content.

The course also guides participants in effectively integrating AI into existing processes and applying these capabilities to real-world professional contexts – making it ideal for marketers, writers, designers, and anyone looking to stay ahead in today’s AI-enabled digital landscape.

Topics Covered

Key digital disruptors and the rise of AI-powered content creation.
A hands-on look at leading AI tools for writing, audio, visuals, and video.
Creating remarkable content using AI-generated techniques for seamlessly integrating AI into content creation workflow.
Prompt/context engineering techniques to get more accurate and engaging AI responses.
Branding and driving traffic for business growth with Gen AI content creation tools.
Real-world applications of AI in branding, marketing, and business communication, including real-life examples of SMEs using AI-driven content creation.
Common pitfalls to avoid and ethical considerations when creating content with Gen AI tools.
Access to 100+ tested prompts to inspire your content journey.

Description	Amount
Original Course fee including 9% GST	S$654
Enhanced Training Support for SMEs	S$76.20
SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizen aged 40 and above	S$76.20
SkillsFuture Baseline Funding	S$196.20