Digitalisation Innovation Programme: Womenpreneur 2024 Recap

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The Digitalisation Innovation Programme: Womenpreneur is a forward-looking initiative designed to empower women entrepreneurs in navigating the digital landscape. The two-week programme gave participants the opportunity to hear from industry experts and participate in hands-on workshops to develop critical skills including strategic planning, financial management, and digital adaptation. This initiative was created to digitally transform women-led businesses, cultivating a community of empowered women driving digital innovation and achieving business success.

Day 1 - Programme Opening

We kicked off the first session with an opening address by Shaun Tan, Programme Director, UOB FinLab. He shared about the strong support systems and initiatives from UOB tailored specifically for women entrepreneurs, including mentorship opportunities.

Accelerating Business Growth for Womenpreneurs, Together

Wmp Day 1 Panelist - Digitalisation Innovation Programme: Womenpreneur 2024 Recap
From left to right: Vanessa Ong, Owner and Founder, Gernise Global Pte Ltd, Eileen Toh, Founder and Principal Tutor, Genius Plus Academy, Angeline Low, Vice President Finance, Global Head of Cash Collections, SAP and Candice Chua, Branch Manager, UOB Clementi, Hangout@UOB (NP, SP), UOB

This was followed by a lively panel discussion moderated by Candice Chua, Branch Manager, UOB Clementi, Hangout@UOB (NP, SP), UOB, titled ‘Accelerating Business Growth for Womenpreneurs, Together’. The panel featured diverse insights from Angeline Low, Vice President Finance, Global Head of Cash Collections, SAP, Eileen Toh, Founder and Principal Tutor, Genius Plus Academy, and Vanessa Ong, Owner and Founder, Gernise Global Pte Ltd. The speakers shared advice on navigating the intricate business landscape and discussed the myriad challenges it presents.

The participants learned about the panellists’ journey in becoming the business leaders they are today. Eileen Toh shared her story about taking a leap of faith by renting out a space for her tuition centre despite not having any students at the time. She demonstrated resilience in her multifaceted role as both founder and principal tutor, all while balancing the demands of motherhood.

Financial Literacy for Individuals and Corporates

Wmp Day 1 Persis Moneyfitt Sharing - Digitalisation Innovation Programme: Womenpreneur 2024 Recap
Persis Hoo, MoneyFitt, shares about how to cultivate good financial habits
Wmp Day 1 Shaun Sharing - Digitalisation Innovation Programme: Womenpreneur 2024 Recap
Shaun Tan, Programme Director, UOB FinLab, shares with the audience on how their personal finances can benefit from using UOB TMRW

Persis Hoo, MoneyFitt, emphasised the crucial role of women initiating their personal investment journeys. She delivered invaluable insights and practical strategies for women to confidently embark on their investment endeavours. Persis discussed how in Singapore, women often earn less and invest less, with a significant portion of their income going into savings rather than the stock market. A contributing factor being the need to balance work and caregiving. The womenpreneurs gained practical advice on the importance of separating personal and business finances while considering the diverse risks involved. Participants also learned how MoneyFitt can help address their personal finance needs.

Shaun Tan introduced UOB TMRW, an all-in-one banking app tailored to the users’ needs. He highlighted its AI-driven insights, personalised rewards, and simplified investing functions. Shaun emphasised how UOB TMRW can boost financial literacy among women entrepreneurs, through offering a seamless platform for managing finances and supporting their business endeavours with confidence.

Wmp Day 1 Benedict Sharing - Digitalisation Innovation Programme: Womenpreneur 2024 Recap
Benedict Tay, Senior Vice President, Head of Customer Engagement Development, Partnerships Business Banking, UOB, shares about how the bank can support and help SMEs and entrepreneurs
Wmp Day 1 Audience - Digitalisation Innovation Programme: Womenpreneur 2024 Recap
Participants learning  about  how the bank can support entrepreneurs, including the financial support that is available to them

Benedict Tay, Senior Vice President, Head of Customer Engagement Development, Partnerships Business Banking, UOB, shared the latest SME sentiments from the 2024 UOB Business Outlook Study, on business priorities in the next three years and the current state of digital adoption. This gave participants an exclusive insight into how UOB can help businesses in achieving growth targets and navigating the evolving landscape of digital transformation. Participants had a chance to explore how UOB Business Banking caters to entrepreneurs. They were introduced to offerings such as simple current accounts, lines of credit, office insurance, FX services, and crucial working capital financing as businesses grow.

Day 2 - Business Model Canvas Workshop

Wmp Day 2 Bmc - Digitalisation Innovation Programme: Womenpreneur 2024 Recap
Felix Tan, Mentor-In-Residence, UOB FinLab, shares with the participants about how different business facets fit together
Wmp Day 2 Bmc Participants - Digitalisation Innovation Programme: Womenpreneur 2024 Recap
Participants utilising the Business Model Canvas sheet to document the status and desired future state of each business segment

The Business Model Canvas Workshop, led by Felix Tan, Mentor-In-Residence, UOB FinLab, was tailored to the needs of womenpreneurs at different business stages. Participants delved into various facets of their businesses, including customer segmentation, value proposition, and revenue streams. They utilised the Business Model Canvas chart to document the status and desired future state of each of these segments. This workshop offered a highly interactive experience, fostering engagement and bonding among the womenpreneurs through a hands-on approach to learning. Participants expressed their great appreciation for Felix and left positive feedback stating how engaging his workshop was. They even initiated a group photo together at the end of the session.

Day 2 Felix Bmc - Digitalisation Innovation Programme: Womenpreneur 2024 Recap
Felix Tan, Mentor-In-Residence, UOB FinLab, taking a group photo with the participants
Wmp Day 2 Bmc Participants 2 - Digitalisation Innovation Programme: Womenpreneur 2024 Recap
Participants utilising the Business Model Canvas sheet to document the status and desired future state of each business segment

Day 3 - Amplifying Digital Marketing Channels

Participants were exposed to interesting digital marketing strategies through the use of Artificial Intelligence. Tom Goh, Digital Transformation Specialist, Boston Consulting Group (BCG) and Renee Tan, Founder and Managing Director, Hashtaqs and H.E.R Entrepreneur, conducted exciting sessions that touched on the capabilities of generative artificial intelligence.

Turn Your Growth Ambition Into Reality Through Innovation and Digital Transformation

Wmp Day 3 Tom Sharing - Digitalisation Innovation Programme: Womenpreneur 2024 Recap
Tom Goh, Digital Transformation Specialist, BCG, shares about how companies use Gen-AI for marketing

Tom Goh, Digital Transformation Specialist, BCG, led the third session – ‘Turn Your Growth Ambition into Reality Through Innovation and Digital Transformation’. Participants had the opportunity to explore various generative artificial intelligence (Gen-AI) prompts customised to fit their business needs and to reach their target audiences. He guided participants through a step-by-step process to customise their Gen-AI settings. The participants were also presented with case studies showcasing how companies utilise Gen-AI to craft essential marketing assets.

The Future of Marketing is Here: How AI-Powered Omnichannel Strategies Drive Growth

Wmp Day 3 Renee Sharing - Digitalisation Innovation Programme: Womenpreneur 2024 Recap
Renee Tan, Founder and Managing Director, Hashtaqs and H.E.R Entrepreneur, shares about the capabilities of AI for omni-channel marketing
Wmp Day 3 Renee Interacts With Participants - Digitalisation Innovation Programme: Womenpreneur 2024 Recap
Renee Tan, Founder and Managing Director, Hashtaqs and H.E.R Entrepreneur, interacts with a participant

During this session, Renee Tan, Founder and Managing Director, Hashtaqs and H.E.R Entrepreneur, highlighted the disparities and similarities between the human brain and artificial intelligence, covering areas such as learning from experience, knowledge retention, and error handling.

Participants drew invaluable insights into how AI seamlessly integrates into omnichannel marketing strategies, which can help boost productivity, automation, data-driven decision-making, personalised customer experiences, and cost reduction for companies.

Day 4 - Digital E-Commerce and Innovation

Wmp Day 4 Triston And Neo - Digitalisation Innovation Programme: Womenpreneur 2024 Recap
From left to right: Triston Goh, Business Development and Partnerships Manager, Amazon Global Selling and Neo Tze Siang, Chief Business Officer, Synagie Management Consultancy

On the fourth session, Triston Goh, Business Development and Partnerships, Manager, Amazon Global Selling and Neo Tze Siang, Chief Business Officer, Synagie Management Consultancy were invited as speakers to share about the dynamic world of digital e-commerce and innovation. The participants learned more about how they can take their businesses to the next level with the use of different e-commerce solutions.

Introduction to Cross Border E-Commerce – Building an International Brand, from Singapore to the World

Wmp Day 4 Triston Sharing - Digitalisation Innovation Programme: Womenpreneur 2024 Recap
Triston Goh, Business Development and Partnerships Manager, Amazon Global Selling, discusses the participants’ pain points with adopting cross border e-commerce

Session four of the programme offered participants insights into the exploration of the digital landscape, focusing on the tools and services available to empower business owners in the e-commerce environment. Triston Goh equipped participants with the knowledge of resources available for innovation and business growth. The participants learned more about cross border e-commerce and the diverse range of products that can be listed on the Amazon marketplace. They also learnt how platforms like Amazon with a global presence can help them meet their goals for customer reach and how entrepreneurs can initiate and grow their global brand with Amazon.com.

Beyond Singapore, onto Southeast Asia with Digital Commerce

Wmp Day 4 Neo Sharing - Digitalisation Innovation Programme: Womenpreneur 2024 Recap
Neo Tze Siang, Chief Business Officer, Synagie Management Consultancy, shares insights on the outlook of e-commerce in Southeast Asia

Neo Tze Siang delved into Southeast Asia’s growing e-commerce scene, highlighting their diversity and development trends. He went through the profile of an ASEAN consumer in 2030, highlighting trends such as a rise in affluence and a double-digit growth in the ASEAN labour force. The participants were also introduced to Synagie Digital Commerce Management (DCM), a solution which equips businesses with digital commerce fundamental skills and growth accelerators to help businesses succeed in the region.

Day 5 - Mentors Meet-and-Greet Session

The programme concluded with a mentors meet and greet session where womenpreneurs had the opportunity to connect with our twelve mentors. During the session, participants heard from the mentors on their expertise and experiences, allowing them to get to know the mentors better before they were matched post-programme.

Wmp Day 5 Paul Kan - Digitalisation Innovation Programme: Womenpreneur 2024 Recap
Paul Kan, Country Head, Business Banking Singapore, UOB, interacts with participants
Wmp Day 5 Renee - Digitalisation Innovation Programme: Womenpreneur 2024 Recap
Renee Tan, Founder and Managing Director, Hashtaqs and H.E.R Entrepreneur, interacts with participants
Wmp Day 5 Suji - Digitalisation Innovation Programme: Womenpreneur 2024 Recap
Suji Jeong, APJ Business Development Manager, SAP, interacts with participants
Wmp Day 5 Arthur - Digitalisation Innovation Programme: Womenpreneur 2024 Recap
Arthur Leong, Head of Strategy and Digital Engagement, UOB, interacts with participants

By providing access to mentorship and resources tailored specifically for womenpreneurs, we continue our unwavering commitment to support women, to champion diversity and inclusivity in the entrepreneurial landscape, empowering women to thrive and fostering their entrepreneurial endeavours.

Wmp Day 5 Group Photo - Digitalisation Innovation Programme: Womenpreneur 2024 Recap
UOB FinLab team, Mentors and Participants

The programme is a testament of our commitment to continuously support women in building a community of business leaders and entrepreneurs. We are honoured to support and foster diversity and inclusivity within the entrepreneurial landscape, allowing women to flourish and achieve their entrepreneurial ambitions. 

Find out more about UOB FinLab programmmes here.

Online programme

Start Smart Programme

Designed for business owners to enhance their digital capabilities through practical learning, this programme takes businesses to the next level.

Online programme

Start Smart Programme

Designed for business owners to enhance their digital capabilities through practical learning, this programme takes businesses to the next level.

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