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UOB AI Ready Changemakers Summit
A high-impact, half-day experience for SMEs ready to move beyond AI hype and into real-world adoption — from first proof of concept to confident scaling.
Livestream Commerce and Real-Time Engagement
Sell with confidence and convert viewers into customers through high‑impact TikTok Live sessions. This hands-on course equips participants with practical skills to plan, host, and scale engaging livestreams that drive real-time interaction and sales.
Learn how to present products convincingly on camera, manage live audience engagement, and turn viewer momentum into measurable results using TikTok Live features and performance analytics.
Through guided setup, live simulations, and hands-on coaching, participants will gain real-world experience running livestream selling sessions. Learners will leave with a clear roadmap to execute their first livestream confidently and build a sustainable livestream commerce strategy.
Topics Covered
- Comparison of TikTok Live, Instagram Live, and Shopee Live
- TikTok Live eligibility requirements and compliance basics
- Livestream launch planning and structure
- On-camera presentation and storytelling techniques
- Understanding viewership curves and engagement patterns
- Conversion funnel, Click-through rate (CTR), and Average Order Value (AOV) analysis
Featured Speaker
Phang Shu Qing Angie
Senior Lecturer
School of Business & Accountancy
Ngee Ann Polytechnic
School of Business & Accountancy
Ngee Ann Polytechnic
Course Fees
| Description | Amount |
|---|---|
| Original Course fee including 9% GST | S$506.85 |
| Enhanced Training Support for SMEs | S$59.06 |
| SkillsFuture Mid-Career Enhanced Subsidy for Singapore Citizen aged 40 and above | S$59.06 |
| SkillsFuture Baseline Funding | S$152.06 |
*GST is charged based on the total course fee before subsidies.
*Eligible participants may receive up to 70% SkillsFuture Singapore (SSG) funding.
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