UOB FinLab

Unlocking Digital Growth for SMEs: GenAI Content, Livestream Commerce and the Creator Economy

Join us for an engaging, eye-opening session where our speakers break down the strategies that businesses use to build trust, grow their audience, and convert engagement into real results.

Sme Elevate 2026 Unlocking Digital Growth 1120X750 V2 1 - Unlocking Digital Growth For Smes: Genai Content, Livestream Commerce And The Creator Economy

Gain practical insights that SMEs can apply immediately to strengthen customer relationships, improve content quality and confidently explore new digital channels, enhancing their brand presence and staying competitive in a fast-changing landscape.

  • What authentic content looks like on today’s social platforms and what truly builds trust
  • Practical examples of how Generative AI accelerates content creation and boosts productivity
  • Strategic Livestream tactics for sales and engagement

Learn how businesses can elevate their digital presence, reach new customers and take the next step in their growth journey through the Generative AI Content Creation course and the Livestream Commerce and Real-Time Engagement course.

Programme Highlights

Registration

Opening Address

Paul Kan
Paul Kan
Country Head
SME Banking (Emerging Enterprise)
UOB

Trust Before Transaction – What Digital Success Really Looks Like for SMEs

  • How businesses build trust before monetisation
  • Why SMEs should stop leading with promotions
  • What “trust” actually looks like in content and social media
Moderated by:
Reginald Koh 1 - Unlocking Digital Growth For Smes: Genai Content, Livestream Commerce And The Creator Economy
Reginald Koh
Founder
The Financial Coconut
Speakers:
Laura Kantor 1 - Unlocking Digital Growth For Smes: Genai Content, Livestream Commerce And The Creator Economy
Laura Kantor
Head of Marketing
SEA, Canva
Vanessa Tan Stryv - Unlocking Digital Growth For Smes: Genai Content, Livestream Commerce And The Creator Economy
Vanessa Tan
Chief Marketing Officer
Stryv
Don Siah 1 - Unlocking Digital Growth For Smes: Genai Content, Livestream Commerce And The Creator Economy
Don Siah
Owner
Diamond Ateliers

GenAl Masterclass

  • Understanding Generative Al in the SME
  • How smart SMEs tum Al into a real business too
  • Practical Al use cases for everyday business
  • Wrap-up and next steps
Ahsan Uddin Shan Ngee Ann Poly - Unlocking Digital Growth For Smes: Genai Content, Livestream Commerce And The Creator Economy
Ahsan Uddin Shan
Senior Lecturer
School of Film and Media Studies
Ngee Ann Polytechnic

Livestream Masterclass

  • Livestream Commerce in the SME context
  • Structure Over “Just Going Live”
  • Livestream for Sales & Engagement
  • Live Demo
Angie Phang Ngee Ann Poly - Unlocking Digital Growth For Smes: Genai Content, Livestream Commerce And The Creator Economy
Phang Shu Qing Angie
Senior Lecturer
School of Business & Accountancy Studies
Ngee Ann Polytechnic

How Mentorship Support Grant can help your business

Q&A

Networking

Co-Organised with:

Online programme

Start Smart Programme

Designed for business owners to enhance their digital capabilities through practical learning, this programme takes businesses to the next level.

Online programme

Start Smart Programme

Designed for business owners to enhance their digital capabilities through practical learning, this programme takes businesses to the next level.

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