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UOB AI Ready Changemakers Summit
A high-impact, half-day experience for SMEs ready to move beyond AI hype and into real-world adoption — from first proof of concept to confident scaling.
Unlocking Digital Growth for SMEs: GenAI Content, Livestream Commerce and the Creator Economy
Join us for an engaging, eye-opening session where our speakers break down the strategies that businesses use to build trust, grow their audience, and convert engagement into real results.
Gain practical insights that SMEs can apply immediately to strengthen customer relationships, improve content quality and confidently explore new digital channels, enhancing their brand presence and staying competitive in a fast-changing landscape.
- What authentic content looks like on today’s social platforms and what truly builds trust
- Practical examples of how Generative AI accelerates content creation and boosts productivity
- Strategic Livestream tactics for sales and engagement
Learn how businesses can elevate their digital presence, reach new customers and take the next step in their growth journey through the Generative AI Content Creation course and the Livestream Commerce and Real-Time Engagement course.
Programme Highlights
- 2:00pm – 2:30pm
Registration
- 2:30pm – 2:40pm
Opening Address
Paul Kan
Country Head
SME Banking (Emerging Enterprise)
UOB
SME Banking (Emerging Enterprise)
UOB
- 2:40pm – 3:45pm
Trust Before Transaction – What Digital Success Really Looks Like for SMEs
- How businesses build trust before monetisation
- Why SMEs should stop leading with promotions
- What “trust” actually looks like in content and social media
Moderated by:
Reginald Koh
Founder
The Financial Coconut
The Financial Coconut
Speakers:
Laura Kantor
Head of Marketing
SEA, Canva
SEA, Canva
Vanessa Tan
Chief Marketing Officer
Stryv
Stryv
Don Siah
Owner
Diamond Ateliers
Diamond Ateliers
- 3:45pm – 4:05pm
GenAl Masterclass
- Understanding Generative Al in the SME
- How smart SMEs tum Al into a real business too
- Practical Al use cases for everyday business
- Wrap-up and next steps
Ahsan Uddin Shan
Senior Lecturer
School of Film and Media Studies
Ngee Ann Polytechnic
School of Film and Media Studies
Ngee Ann Polytechnic
- 4:05pm – 4:25pm
Livestream Masterclass
- Livestream Commerce in the SME context
- Structure Over “Just Going Live”
- Livestream for Sales & Engagement
- Live Demo
Phang Shu Qing Angie
Senior Lecturer
School of Business & Accountancy
Ngee Ann Polytechnic
School of Business & Accountancy
Ngee Ann Polytechnic
- 4:25pm – 4:35pm
How Mentorship Support Grant can help your business
- 4:35pm – 4:45pm
Q&A
- 4:45pm – 5:45pm
Networking
Co-Organised with:
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