Vietnam is a market with vast growth potential. The Vietnamese government has also approved the National Digital Transformation Programme by 2025 to help accelerate digital transformation.
Working closely with various partners from the government, universities, industry and innovation ecosystem experts, UOB FinLab’s programmes are designed for businesses to develop strategies and leverage on technologies to grow the business, locally and regionally.
About the Programme
13 JUNE 2023 - 14 JUNE 2023
Xin Chào SMEs is a 2-day programme designed to help businesses leverage the power of e-commerce and digital marketing to grow your sales.
Participants will be equipped with knowledge on the effectiveness of adopting relevant technologies and developing strong e-commerce and digital marketing strategies to grow your sales and expand your business regionally.
How will the programme benefit you?
Learn how to grow your sales through e-commerce and marketing & be matched to
suitable tech solutions to grow your sales.
Day 1 - Programme Launch & E-Commerce
Welcome Address & Opening Address
The first day of the programme began with a welcome address delivered by Victor Ngo, Chief Executive Officer, UOB Vietnam. This was followed by an opening address by Fred Lim, Country Head of Business Banking, Channels & Digitalization & Retail Transformation, UOB Vietnam which marked the launch of UOB FinLab in Vietnam.
Victor Ngo shares about the need for Vietnamese SMEs to embrace digital technologies and stay competitive in the digital era
Fred Lim shares insights into how UOB FinLab will provide support to Vietnamese SMEs with digital tools, knowledge and resources
Keynote: Accelerating Vietnam SMEs Growth Through
E-Commerce and Digital Marketing
Nguyen Ngoc Dung, Chairman of the Vietnam E-commerce Association (VECOM), then delivered a keynote speech where he shared insights into the vital role that SMEs play in the Vietnamese economy and VECOM’s commitment to empower Vietnamese SMEs to embrace digital transformation.
Nguyen Minh Duc, Deputy General Secretary at VECOM, also shared on how digital tools and innovation are instrumental in bridging the digital divide and enabling SMEs to compete effectively in the digital marketplace
FinLab E-Commerce Programme Sharing
Nguyen Thu Thao, First Vice President, Head of Strategic Alliance and OFEI at UOB Vietnam, then shared about the upcoming programme agenda and what participants stood to gain from the sharings by industry experts and tech solution providers.
She also gave insights into how UOB FinLab’s expansion into Vietnam is part of UOB’s commitment to accelerating SME growth across ASEAN.
E-Commerce Tech Showcase
Various e-commerce tech solutions shared about the growth opportunities that e-commerce provides to Vietnamese SMEs and how adopting digital tools can help them grow their sales domestially and across the region.
Le Hong Duc, Advertising Solutions Consulting Manager at Haravan shared about Haravan’s sales management solutions
Nguyen Tran Bich Ngoc, Chief Executive Officer at Ecom Easy, shared about Ecom Easy’s advertising and shipping solutions
Dang Hai Nam, Marketing Program Manager at Amazon Ads, shared about Amazon’s advertising and branding solutions
Le Si Dung, Citi Captain Ho Chi Minh at Shoptido Director (Shopee Captain), shared about how Shopee’s sales and marketing opportunities
Kloe Le, Sales Manager at TikTok Shop, shared about TikTok’s sales and advertising solutions
Sharing Session: Growing Your Business Financially (UOB BizMerchant)
Lại Thị Thu Trang, Marketing Acquisition Partnership Manager, Business Banking, Digital Banking at UOB Vietnam, then conducted a sharing session on how UOB Vietnam is providing lending support to support online businesses through UOB BizMerchant.
At the forefront of applying FinTech, UOB BizMerchant aims to motivate and financially support e-commerce sellers to thrive in a digital age full of uncertainties.
Digital Deep Dive: E-Commerce Market Analysis: Leveraging Current Trends and Technologies to Build Effective Strategies
(From left to right) Tran Minh Quang, Associate Professor, Faculty of Computer Science and Engineering at HCMUT, Pham Quoc Trung, Associate Professor, School of Industrial Management at HCMUT, Lại Thị Thu Trang, Marketing Acquisition Partnership Manager, Business Banking, Digital Banking at UOB Vietnam, and Quan Thanh Tho, Associate Professor, Faculty of Computer Science and Engineering at HCMUT
A digital deep dive panel discussion was then conducted where Tran Minh Quang, Associate Professor, Faculty of Computer Science and Engineering at HCMUT, Pham Quoc Trung, Associate Professor, School of Industrial Management at HCMUT, and Quan Thanh Tho, Associate Professor, Faculty of Computer Science and Engineering at HCMUT shared insights into trends in e-commerce consumer behaviour and how SMEs could leverage these trends to grow their sales.
An Ask-Me-Anything (AMA) was also facilitated by Lại Thị Thu Trang, Marketing Acquisition Partnership Manager, Business Banking, Digital Banking at UOB Vietnam, where participants could have their questions on the e-commerce landscape and digital trends answered.
Panel Discussion: Innovation for Growth to Stand Out in Vietnam and Beyond
The day concluded with a panel discussion moderated by Hà Thanh An, Director of International Relations at Business Startup Support Centre (BSSC) which gathered insights from Luis Tran Lim, Chief Executive Officer at Julyhouse, Nguyen Quoc Tranh, BB Way Champion, Business Banking at UOB Vietnam, and Đặng Thị Luận, Vice Director at Saigon Innovation Hub (SIHUB).
The panel shared insights into how SMEs in Vietnam could innovate in their business processes and value propositions to grow their sales and stand out amongst domestic and regional competitors.
(From left to right) Hà Thanh An, Director of International Relations at Business Startup Support Centre (BSSC), Luis Tran Lim, Chief Executive Officer at Julyhouse, Nguyen Quoc Tranh, BB Way Champion, Business Banking at UOB Vietnam, and Đặng Thị Luận, Vice Director at Saigon Innovation Hub (SIHUB)
Day 2 - Digital Marketing
Value Proposition Canvas Workshop
The second day of the programme began with a Value Proposition Canvas Workshop led by Kevin Vuong, Incubator Manager at TechJDI.
Kevin shared how SMEs can use the value proposition canvas to evaluate how their products and services meet their customers’ values and needs and how they could bridge the gaps they found in their current business processes.
Marketing Tech Solutions
Various digital marketing tech solutions then shared about the importance of digital marketing in the digital economy and how Vietnamese SMEs stood to grow their sales and presence by adopting digital marketing tools
Kha Lệ Trinh, APEC Strategic Partnerships Manager in Vietnam at TikTok for Business, shared about TikTok’s marketing solutions catered to SMEs and startups
Hai Do, Country Manager at Ematic Solutions, shared about Ematic Solutions’ marketing and technology consulting solutions
Duy Nguyen, Partnership Manager at Zalo Ads, shared about Zalo’s advertising opportunities and solutions
Andy Dang, Head of Branch, HCMC at Omega Media, shared about Omega Media’s performance-led marketing solutions
Sharing Session: Financial Support: Managing Your Financials and
Intro to UOB Bizsmart Solution
Phạm Như Quỳnh, Head of Bizsmart, Business Banking at UOB Vietnam, then conducted a sharing session on UOB Bizsmart’s suite of digital solutions designed to help businesses automate their daily processes to maximise efficiency.
UOB Bizsmart provides solutions for accounting, e-invoice, digital transactions, HR and payroll, business management and consulting and POS and payment gateway.
Digital Deep Dive: Unlocking the Power of Digital Marketing: Strategies for Vietnamese SMEs to Thrive in Today's Business Environment
Lê Giang Nam (PhD), Manager, Department of Communications and Community Relations and Lecturer in Marketing, Faculty of International Business and Trade at Foreign Trade University (FTU) HCMC Campus, conducted a digital deep dive session where he shared insights into digital marketing strategies and frameworks that SMEs could adopt to leverage the increasingly digitalised economy.
Closing Address: Programme Wrap-Up
Nguyen Thu Thao, First Vice President, Head of Strategic Alliance and OFEI at UOB Vietnam concluded the programme with a closing address.
She shared insights into what she learnt across the programme and the importance of participants adopting what they learnt from industry experts, tech solution providers, and each other during networking sessions in their own businesses.
Tech Solution Partners:
Match with Our Tech Solution Partners
Connect with our Tech Solution Partners and gain deeper insights into increasing your sales through e-commerce and digital marketing.
Frequently Asked Questions
Xin Chào SMEs: Grow Your Sales Through E-Commerce and Digital Marketing aims to catalyse greater growth and transformation of SMEs to go digital via e-commerce and digital marketing. To do so, the program aims to educate SMEs on the importance of digitalisation and how they can adopt e-commerce and digital marketing technologies in their business.
The programme is from 13 – 14 June (Tue & Wed), 9am to 4.30pm.
Participants are encouraged to attend both days to maximise your learning and takeaways.
The programme is open to all SMEs. It will be conducted in Ho Chi Minh City and in Vietnamese language.
The programme will focus on the intermediate to advance level of e-commerce and digital marketing.
It will benefit companies who are:
- Presently on at least one social media platform or website and are looking to grow your scales and customer base
- Interested in understanding more advance e-commerce and digital marketing tools and strategies for your business
- Interested in leveraging on e-commerce and digital marketing tech solutions and/or partners to enhance your business
Preferably C-suite level management, key decision makers, business owners, marketing and business development representatives.
What are the benefits to participants?
- To catalyse greater growth and transformation of SMEs to go digital via e-commerce and digital marketing
- To educate SMEs on the importance and how they can digitalise their business through introducing relevant technologies for adoption
- To tap on a potentially new segment of banking customers who are just starting or have started their business
- SME digital adoptions
What is the programme about?
Matching Business & Tech Solutions
Implementing Tech in Businesses
This programme is curated to support entrepreneurs, specifically women, on their entrepreneurial and digitalisation journey within a like-minded community.
Kick-start your digitalisation journey through applying tech solutions, learning from industry experts, participating in practical learning seminars, and scale with UOB connectivity across ASEAN.
Suitable for women who are business owners and are interested to grow their business by leveraging tech solutions and/or looking for partners.
JomX aims to help businesses go digital quickly with fast and easy deployable solutions at highly discounted rates. The 7 Tech Solution Providers will assist in your digital marketing, content creation, accounting, management of invoices, automation of processes and more. This initiative is a partnership between UOB Malaysia and The FinLab.
Widely ranging content
“I’ve joined many other programmes before but I find the Jom Transform Programme unique because the team genuinely wants to help. The classes and content range widely so its relevant to both early and advanced stages of companies that are growing.”
Managing Partner and Founder
The Makeover Guys
Taking bold leaps, building tomorrow's business today
“The Jom Transform Programme gave us the confidence and courage to take some bold leaps needed to build tomorrow’s business today.”
Frequently Asked Questions
The Jom Transform Programme seeks to help Small and Medium Enterprises (SMEs) in Malaysia to better compete in the digital economy by matching them with relevant tech solution providers.
Through this programme, SMEs will go through a series of live online workshops and webinars to further understand their business model, identify key digitalisation areas and be matched with Tech Solution Providers with guidance from The FinLab Team.
TSPs, on the other hand, will be matched with other SMEs with digitalization challenges that their solution might be able to solve.
The programme will run for 5 weeks, depending on the solutions selected.
Each week, you will only need to commit a maximum of 2 half-days.
In week 1 of the Jom Transform programme, participants will learn to understand their business on a deeper level and prioritise their digitalisation needs through a Business Model Canvas workshop.
In weeks 2, 3 and 4, participants will experience 2 things. First, they will learn from trainers and experts on topics such as Digital Marketing, E-commerce and Business Operations. Secondly, they will be able to hear selected Tech Solution Providers share about their product or solution. Participants will then be able to pick a suitable solution to implement in their company.
In weeks 5 and beyond, participants will work to implement selected solutions in their company, and can get access to mentors.
The Jom Transform Programme is open to all SMEs incorporated in Malaysia who are:
Open – Keen to learn and use new tools and frameworks, and implement digital solutions to transform their businesses
Willing – Huge interest to transform their businesses to better capture the opportunities in the digital economy
Able – Able to set aside time and resources to enable digital transformation, during and beyond the three-month programme
We strongly encourage the decision maker, business owners, C-level management, and key stakeholders from the organisation to join the programme.
SMEs selected into the programme, will need to commit a maximum of 2 half-days each week throughout the duration of the programme to attend the live webinars, trainings, meet the mentor sessions, and tech selection events organised by The FinLab.