Xin Chào SMEs is a 2-day programme designed to help businesses leverage the power of e-commerce and digital marketing to grow your sales.
Participants will be equipped with knowledge on the effectiveness of adopting relevant technologies and developing strong e-commerce and digital marketing strategies to grow your sales and expand your business regionally.
The first day of the programme began with a welcome address delivered by Victor Ngo, Chief Executive Officer, UOB Vietnam. This was followed by an opening address by Fred Lim, Country Head of Business Banking, Channels & Digitalization & Retail Transformation, UOB Vietnam which marked the launch of UOB FinLab in Vietnam.
Nguyen Ngoc Dung, Chairman of the Vietnam E-commerce Association (VECOM), then delivered a keynote speech where he shared insights into the vital role that SMEs play in the Vietnamese economy and VECOM’s commitment to empower Vietnamese SMEs to embrace digital transformation.
Nguyen Minh Duc, Deputy General Secretary at VECOM, also shared on how digital tools and innovation are instrumental in bridging the digital divide and enabling SMEs to compete effectively in the digital marketplace
Nguyen Thu Thao, First Vice President, Head of Strategic Alliance and OFEI at UOB Vietnam, then shared about the upcoming programme agenda and what participants stood to gain from the sharings by industry experts and tech solution providers.
She also gave insights into how UOB FinLab’s expansion into Vietnam is part of UOB’s commitment to accelerating SME growth across ASEAN.
Various e-commerce tech solutions shared about the growth opportunities that e-commerce provides to Vietnamese SMEs and how adopting digital tools can help them grow their sales domestially and across the region.
Lại Thị Thu Trang, Marketing Acquisition Partnership Manager, Business Banking, Digital Banking at UOB Vietnam, then conducted a sharing session on how UOB Vietnam is providing lending support to support online businesses through UOB BizMerchant.
At the forefront of applying FinTech, UOB BizMerchant aims to motivate and financially support e-commerce sellers to thrive in a digital age full of uncertainties.
A digital deep dive panel discussion was then conducted where Tran Minh Quang, Associate Professor, Faculty of Computer Science and Engineering at HCMUT, Pham Quoc Trung, Associate Professor, School of Industrial Management at HCMUT, and Quan Thanh Tho, Associate Professor, Faculty of Computer Science and Engineering at HCMUT shared insights into trends in e-commerce consumer behaviour and how SMEs could leverage these trends to grow their sales.
An Ask-Me-Anything (AMA) was also facilitated by Lại Thị Thu Trang, Marketing Acquisition Partnership Manager, Business Banking, Digital Banking at UOB Vietnam, where participants could have their questions on the e-commerce landscape and digital trends answered.
The day concluded with a panel discussion moderated by Hà Thanh An, Director of International Relations at Business Startup Support Centre (BSSC) which gathered insights from Luis Tran Lim, Chief Executive Officer at Julyhouse, Nguyen Quoc Tranh, BB Way Champion, Business Banking at UOB Vietnam, and Đặng Thị Luận, Vice Director at Saigon Innovation Hub (SIHUB).
The panel shared insights into how SMEs in Vietnam could innovate in their business processes and value propositions to grow their sales and stand out amongst domestic and regional competitors.
The second day of the programme began with a Value Proposition Canvas Workshop led by Kevin Vuong, Incubator Manager at TechJDI.
Kevin shared how SMEs can use the value proposition canvas to evaluate how their products and services meet their customers’ values and needs and how they could bridge the gaps they found in their current business processes.
Various digital marketing tech solutions then shared about the importance of digital marketing in the digital economy and how Vietnamese SMEs stood to grow their sales and presence by adopting digital marketing tools
Phạm Như Quỳnh, Head of Bizsmart, Business Banking at UOB Vietnam, then conducted a sharing session on UOB Bizsmart’s suite of digital solutions designed to help businesses automate their daily processes to maximise efficiency.
UOB Bizsmart provides solutions for accounting, e-invoice, digital transactions, HR and payroll, business management and consulting and POS and payment gateway.
Lê Giang Nam (PhD), Manager, Department of Communications and Community Relations and Lecturer in Marketing, Faculty of International Business and Trade at Foreign Trade University (FTU) HCMC Campus, conducted a digital deep dive session where he shared insights into digital marketing strategies and frameworks that SMEs could adopt to leverage the increasingly digitalised economy.
Nguyen Thu Thao, First Vice President, Head of Strategic Alliance and OFEI at UOB Vietnam concluded the programme with a closing address.
She shared insights into what she learnt across the programme and the importance of participants adopting what they learnt from industry experts, tech solution providers, and each other during networking sessions in their own businesses.
Xin Chào SMEs: Grow Your Sales Through E-Commerce and Digital Marketing aims to catalyse greater growth and transformation of SMEs to go digital via e-commerce and digital marketing. To do so, the program aims to educate SMEs on the importance of digitalisation and how they can adopt e-commerce and digital marketing technologies in their business.
The programme is from 13 – 14 June (Tue & Wed), 9am to 4.30pm.
Participants are encouraged to attend both days to maximise your learning and takeaways.
The programme is open to all SMEs. It will be conducted in Ho Chi Minh City and in Vietnamese language.
The programme will focus on the intermediate to advance level of e-commerce and digital marketing.
It will benefit companies who are:
Preferably C-suite level management, key decision makers, business owners, marketing and business development representatives.
Discover how UOB FinLab is empowering women entrepreneurs and business leaders across ASEAN with tailored programmes that drive business growth and digital innovation. Learn more about these transformative initiatives and their impact on the economy.
UKM SUKSES is a 2-day programme designed to help businesses leverage the power of sales and operations to grow their business regionally and streamline business operations for productivity and efficiency.
The Arts play an important role in today’s society. Learn more about how UOB FinLab’s Acceleration Programme for the Arts is helping drive digitalisation efforts across the Arts Industry, and hear from OH! Open House, a participant of the programme, on how they have tackled issues within this industry.
Subscribe to our Weekly Happenings by The FinLab Team!
