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Xin Chào SMEs: Grow Your Sales Through E-Commerce and Digital Marketing 2023 Recap
About the Programme
13 JUNE 2023 - 14 JUNE 2023
Xin Chào SMEs is a 2-day programme designed to help businesses leverage the power of e-commerce and digital marketing to grow your sales.
Participants will be equipped with knowledge on the effectiveness of adopting relevant technologies and developing strong e-commerce and digital marketing strategies to grow your sales and expand your business regionally.
Day 1 - Programme Launch & E-Commerce
Welcome Address & Opening Address
The first day of the programme began with a welcome address delivered by Victor Ngo, Chief Executive Officer, UOB Vietnam. This was followed by an opening address by Fred Lim, Country Head of Business Banking, Channels & Digitalization & Retail Transformation, UOB Vietnam which marked the launch of UOB FinLab in Vietnam.
Victor Ngo shares about the need for Vietnamese SMEs to embrace digital technologies and stay competitive in the digital era
Fred Lim shares insights into how UOB FinLab will provide support to Vietnamese SMEs with digital tools, knowledge and resources
Nguyen Ngoc Dung, Chairman of the Vietnam E-commerce Association (VECOM), then delivered a keynote speech where he shared insights into the vital role that SMEs play in the Vietnamese economy and VECOM’s commitment to empower Vietnamese SMEs to embrace digital transformation.
Keynote: Accelerating Vietnam SMEs Growth Through
E-Commerce and Digital Marketing
E-Commerce and Digital Marketing
Nguyen Minh Duc, Deputy General Secretary at VECOM, also shared on how digital tools and innovation are instrumental in bridging the digital divide and enabling SMEs to compete effectively in the digital marketplace
FinLab E-Commerce Programme Sharing
Nguyen Thu Thao, First Vice President, Head of Strategic Alliance and OFEI at UOB Vietnam, then shared about the upcoming programme agenda and what participants stood to gain from the sharings by industry experts and tech solution providers.
She also gave insights into how UOB FinLab’s expansion into Vietnam is part of UOB’s commitment to accelerating SME growth across ASEAN.
E-Commerce Tech Showcase
Various e-commerce tech solutions shared about the growth opportunities that e-commerce provides to Vietnamese SMEs and how adopting digital tools can help them grow their sales domestially and across the region.
Le Hong Duc, Advertising Solutions Consulting Manager at Haravan shared about Haravan’s sales management solutions
Nguyen Tran Bich Ngoc, Chief Executive Officer at Ecom Easy, shared about Ecom Easy’s advertising and shipping solutions
Dang Hai Nam, Marketing Program Manager at Amazon Ads, shared about Amazon’s advertising and branding solutions
Le Si Dung, Citi Captain Ho Chi Minh at Shoptido Director (Shopee Captain), shared about how Shopee’s sales and marketing opportunities
Kloe Le, Sales Manager at TikTok Shop, shared about TikTok’s sales and advertising solutions
Sharing Session: Growing Your Business Financially (UOB BizMerchant)
Lại Thị Thu Trang, Marketing Acquisition Partnership Manager, Business Banking, Digital Banking at UOB Vietnam, then conducted a sharing session on how UOB Vietnam is providing lending support to support online businesses through UOB BizMerchant.
At the forefront of applying FinTech, UOB BizMerchant aims to motivate and financially support e-commerce sellers to thrive in a digital age full of uncertainties.
Digital Deep Dive: E-Commerce Market Analysis: Leveraging Current Trends and Technologies to Build Effective Strategies
(From left to right) Tran Minh Quang, Associate Professor, Faculty of Computer Science and Engineering at HCMUT, Pham Quoc Trung, Associate Professor, School of Industrial Management at HCMUT, Lại Thị Thu Trang, Marketing Acquisition Partnership Manager, Business Banking, Digital Banking at UOB Vietnam, and Quan Thanh Tho, Associate Professor, Faculty of Computer Science and Engineering at HCMUT
A digital deep dive panel discussion was then conducted where Tran Minh Quang, Associate Professor, Faculty of Computer Science and Engineering at HCMUT, Pham Quoc Trung, Associate Professor, School of Industrial Management at HCMUT, and Quan Thanh Tho, Associate Professor, Faculty of Computer Science and Engineering at HCMUT shared insights into trends in e-commerce consumer behaviour and how SMEs could leverage these trends to grow their sales.
An Ask-Me-Anything (AMA) was also facilitated by Lại Thị Thu Trang, Marketing Acquisition Partnership Manager, Business Banking, Digital Banking at UOB Vietnam, where participants could have their questions on the e-commerce landscape and digital trends answered.
Panel Discussion: Innovation for Growth to Stand Out in Vietnam and Beyond
The day concluded with a panel discussion moderated by Hà Thanh An, Director of International Relations at Business Startup Support Centre (BSSC) which gathered insights from Luis Tran Lim, Chief Executive Officer at Julyhouse, Nguyen Quoc Tranh, BB Way Champion, Business Banking at UOB Vietnam, and Đặng Thị Luận, Vice Director at Saigon Innovation Hub (SIHUB).
The panel shared insights into how SMEs in Vietnam could innovate in their business processes and value propositions to grow their sales and stand out amongst domestic and regional competitors.
(From left to right) Hà Thanh An, Director of International Relations at Business Startup Support Centre (BSSC), Luis Tran Lim, Chief Executive Officer at Julyhouse, Nguyen Quoc Tranh, BB Way Champion, Business Banking at UOB Vietnam, and Đặng Thị Luận, Vice Director at Saigon Innovation Hub (SIHUB)
Day 2 - Digital Marketing
Value Proposition Canvas Workshop
The second day of the programme began with a Value Proposition Canvas Workshop led by Kevin Vuong, Incubator Manager at TechJDI.
Kevin shared how SMEs can use the value proposition canvas to evaluate how their products and services meet their customers’ values and needs and how they could bridge the gaps they found in their current business processes.
Marketing Tech Solutions
Various digital marketing tech solutions then shared about the importance of digital marketing in the digital economy and how Vietnamese SMEs stood to grow their sales and presence by adopting digital marketing tools
Kha Lệ Trinh, APEC Strategic Partnerships Manager in Vietnam at TikTok for Business, shared about TikTok’s marketing solutions catered to SMEs and startups
Hai Do, Country Manager at Ematic Solutions, shared about Ematic Solutions’ marketing and technology consulting solutions
Duy Nguyen, Partnership Manager at Zalo Ads, shared about Zalo’s advertising opportunities and solutions
Andy Dang, Head of Branch, HCMC at Omega Media, shared about Omega Media’s performance-led marketing solutions
Sharing Session: Financial Support: Managing Your Financials and Intro to UOB Bizsmart Solution
Phạm Như Quỳnh, Head of Bizsmart, Business Banking at UOB Vietnam, then conducted a sharing session on UOB Bizsmart’s suite of digital solutions designed to help businesses automate their daily processes to maximise efficiency.
UOB Bizsmart provides solutions for accounting, e-invoice, digital transactions, HR and payroll, business management and consulting and POS and payment gateway.
Digital Deep Dive: Unlocking the Power of Digital Marketing: Strategies for Vietnamese SMEs to Thrive in Today's Business Environment
Lê Giang Nam (PhD), Manager, Department of Communications and Community Relations and Lecturer in Marketing, Faculty of International Business and Trade at Foreign Trade University (FTU) HCMC Campus, conducted a digital deep dive session where he shared insights into digital marketing strategies and frameworks that SMEs could adopt to leverage the increasingly digitalised economy.
Nguyen Thu Thao, First Vice President, Head of Strategic Alliance and OFEI at UOB Vietnam concluded the programme with a closing address.
She shared insights into what she learnt across the programme and the importance of participants adopting what they learnt from industry experts, tech solution providers, and each other during networking sessions in their own businesses.
Organised By:
Supporting Partners:
Knowledge Partners:
Tech Solution Partners:
Community Partners:
Frequently Asked Questions
Xin Chào SMEs: Grow Your Sales Through E-Commerce and Digital Marketing aims to catalyse greater growth and transformation of SMEs to go digital via e-commerce and digital marketing. To do so, the program aims to educate SMEs on the importance of digitalisation and how they can adopt e-commerce and digital marketing technologies in their business.
The programme is from 13 – 14 June (Tue & Wed), 9am to 4.30pm.
Participants are encouraged to attend both days to maximise your learning and takeaways.
The programme is open to all SMEs. It will be conducted in Ho Chi Minh City and in Vietnamese language.
The programme will focus on the intermediate to advance level of e-commerce and digital marketing.
It will benefit companies who are:
- Presently on at least one social media platform or website and are looking to grow your scales and customer base
- Interested in understanding more advance e-commerce and digital marketing tools and strategies for your business
- Interested in leveraging on e-commerce and digital marketing tech solutions and/or partners to enhance your business
Preferably C-suite level management, key decision makers, business owners, marketing and business development representatives.
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