To accommodate the shift in consumer behaviour online, Double Goose expanded its operations in recent years to include an e-commerce platform. The move, while fruitful in widening its outreach to a newer generation of consumers used to shopping online, unveiled the cracks in its ways of working that mainly revolved around manual processes.
Acknowledging its shortfalls is one thing, but where to begin?
On the recommendation of Warrix Sport Company Limited, a fellow business partner and participant in the Smart Business Transformation Programme (SBTP) conducted by The FinLab, an innovation accelerator powered by UOB, Double Goose decided to give the programme a go.
Through the SBTP, Double Goose isolated the need for an Enterprise Resource Planning (ERP) solution as their main priority. They identified this as critical in helping the company modernise, freeing up the employees’ time to focus on more productive tasks like running effective digital marketing campaigns and providing quality after-sales service.
Following holistic assessments conducted by The FinLab, Double Goose was introduced to SAP Business One, an affordable ERP solution to manage their entire business – from accounting and financials, purchasing, inventory, sales and customer relationships to reporting and analytics. Within a month of implementing SAP Business One, Double Goose was already observing enhanced operational efficiency in their online and offline sales, production, management, supply chain and delivery activities. The positive results affirm the company’s efforts to digitalise and ultimately, widen their business opportunities to drive corporate growth.
To cover the cost of its digitalisation efforts, Double Goose was guided by The FinLab to apply for funding from the Information and Technology Assistance Programme (ITAP), greatly subsidising its implementation with a generous grant of THBs 300,000. The ITAP programme is operated under Thailand’s National Science and Technology Development Agency (NSTDA), a partner of UOB’s for the SBTP, with the express aim of empowering Thai businesses to leverage innovative technologies to advance towards Thailand 4.0.