Digitalisation

How Genius Plus Academy’s Eileen Toh benefited as both a businesswoman and working mom from the Digital Mumpreneurs Programme

For many of us, 2023 is off to an unusual start, due in part to recent economic forecasts and headlines reporting worrying business outlooks.

Amid all of this, few seem to be talking about the thousands of small and medium sized enterprises (SMEs) that represent nearly half of Singapore’s GDP – and are more likely to feel the pinch. While the weakening global economy and inflation affects the performance of trade-dependent industries, overall SMEs have been found to be generally positive about their near-term business outlook.

When Artificial Intelligence (AI)-based marketing analytics startup Aimazing was incorporated seven years ago in Singapore, it was still a mobile wallet business.

The future of digital marketing is diverse, and its potential is vast. Technology is a driving force in today’s digital marketing landscape for businesses and consumers alike.

People frequently search online using keywords and phrases related to your business or service. It is important to have a robust SEO strategy to derive such traffic.

Digital Spotlight is a series of thematic knowledge sharing workshops to help businesses transform and grow with the right digital tools and strategies.

In the past ten years, women have become more active participants in Singapore’s labour force. What is interesting to note, though, is that participation takes a hit when women reach their 30s and 40s.

The pandemic has had widespread impact on the operations of home-based and other micro-businesses in Singapore, with six in 10 reducing, halting or had no technology adoption in the past year.

COVID-19 has disrupted businesses, forcing them to embrace new possibilities. For the first time, businesses were conducted mostly virtually, many retailers rushed to shift their ordering capabilities and marketing efforts online and some even switched to live streaming services to promote their products online.

Digital Marketing is one of the most powerful forms of marketing in today’s digital age. More than ever, consumers are making their purchasing decisions online based on a company’s digital presence and advertising, proving the importance of digital marketing in influencing customers and generating sales leads.

The way that we work and operate has changed extensively over the last year, as COVID-19 accelerated the need for companies to embrace new ways of doing business.

With the development of the internet, entrepreneurship has become more accessible. It is now much easier for people, especially among the younger generation, to start their own online gigs and businesses with minimal set-up costs by using platforms such as Instagram shops and YouTube channels.

The only constant in life is change. We have seen it especially so in 2020 with the COVID-19 pandemic fundamentally reshaping customer behaviour and shifting how businesses operate.

The daily protocols put in place to contain the spread of COVID-19 have now become part of our “new normal”. Businesses too have adapted, though many are still struggling.

The future of digital marketing is diverse, and its potential is vast. Technology is a driving force in today’s digital marketing landscape for businesses and consumers alike.

Small and medium-sized enterprises (SMEs) are regarded as the backbone of many economies, and the same is true of Singapore.

When faced with the challenging business environment, businesses should seek to innovate and collaborate to not only survive but to thrive after the storm is over.

Ngee Ann Polytechnic’s Director of School of InfoComm Technology, Mr Patrice Choong, shares about managing manpower and how institutions can support it.

Before COVID-19 hit us, those keen to avoid crowds or lazy to head out can simply whip out their phones, place their orders and have them delivered to their doorsteps. Back then, this was known as the future of retail.

It is not difficult to find an agency that can run Google ads. The crux for many brands is understanding the intricacies of building and running an optimised campaign.

In addition to overt marketing via video advertising, the rise of social media – and the changing nature of how we are getting connected to people through it – is changing a key pillar of subtle advertising: word-of-mouth.

In Singapore, homegrown homeware retailer myCK is looking to add one more location: an online shop. “Setting up our online shop is key because the trend will only keep growing.

Saying that Small and Medium Enterprises (SMEs) are the backbone of Singapore’s economy is an understatement.

As consumers, we are now used to having the world at our fingertips. This is the age of the Internet, allowing each of us instantaneous access to information, thus empowering us as consumers, but also driving the standards of customer service and delivery higher than before.

As consumers, we are now used to having the world at our fingertips. This is the age of the Internet, allowing each of us instantaneous access to information, thus empowering us as consumers, but also driving the standards of customer service and delivery higher than before.

Lawrence Loh – UOB Group Head of Business Banking, shares about the FinTech revolution.

Mankind’s first spaceport, the Baikonur Cosmodrome, was founded by the Soviets in 1955. Its location in Kazakhstan was chosen for its low latitude, sparse population density, railroad access, and proximity to water supplies, all factors needed to launch an unwieldy rocket into space.